If you've ever noticed that your organic and natural products seem to produce less lather than some of their traditional counterparts, you're not mistaken - and no, there's nothing wrong with your products.
The reason for this is because conventional personal care products have an additional foaming agent added to them that enhances the lather of the product. With that, we've began to associate the effectiveness of our personal care products with the amount of lather they create, but instead we're placing more toxins on our bodies.
Although everyone loves a nice handful of lather, the chemicals used to produce it can have harmful effects on your body such as causing itchiness or rashes. Enter cocamide DEA, MEA, or TEA - these are some of the most commonly used foaming agents used in personal care products such as shampoos and body wash's and serve no other purpose than to create a foaming effect.
While many people associate more lather with a better cleaning experience, it's incredibly inexpensive to add chemicals to provide the impression of a deeper clean.
However, organic products use natural surfactants (foaming agents) such as decyl glucoside, which can be found in our Shampoo. Decyl glucoside is a natural, non-ionic surfactant, ideal for all foaming and cleansing products. Like Coco Glucoside (also found in our Shampoo), Decyl Glucoside is obtained from renewable raw materials, through a combination of plant based fatty alcohols and glucose (sugar/starch), in fact, it can also be found in baby shampoos.
So next time you purchase a natural product that doesn't lather as much as your old Axe, or Old Spice - don't fret - it's doing it's a much better job at cleaning and also at keeping you away from harmful chemicals!